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Program Details

Institute for Social MediaDevelop the crucial skills you need to grow your business and advance your career with the Institute for Social Media at Cincinnati State certification program.

Program Specifics

This accredited social media certification program includes three full days of instruction to provide you with everything you need to know to build and execute a successful social media marketing plan. Through Boot Camp Digital’s step-by-step Social Marketing System, you will be able to transfer your learning to the workplace immediately upon completing the course. This in-depth and intensive certification program includes:

  • In-class instruction
    Three full days of training, from introductory to advanced topics, complete with case studies and best practice implementation, led by a leading industry expert.
  • Practical Application
    Demonstrate your knowledge with practical application of social media principles.
  • Testing
    Earn your certificate by taking and passing exams during the program.
     

Program Summary

This program includes three full days of practical instruction and testing that will enable you to transfer your learning to the workplace immediately upon completing the course, and build and execute a successful social media marketing plan.

Day 1: Social Media 101

Social Media 101 will cover all social media basics and introduce students to the Boot Camp Digital Social Marketing System – a proven and successful social media marketing approach. Learn about the social media landscape and how to leverage key social media sites, including Twitter, Facebook, LinkedIn, Blogs, YouTube and user-generated content.
 


Day 2: Social Media for Marketing

This course covers in-depth practical instruction on how to build and execute a successful social media marketing plan. Learn from best practices and case studies, as well as hands-on practical application. This module is laser focused on how your organization can achieve real, measurable results using social media.

 


Day 3: Advanced Topics in Social Media

Take your social media marketing to the next level. Learn advanced strategies and tactics that will drive your social media success. This section includes advanced social media monitoring and measurement, selling social media to the boss, social media efficiency tools, search engine optimization, mobile marketing and how to integrate social media with the rest of your marketing plan.
 


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