Essential Elements of Social Media for Business
Learn the most important aspects of social media in four, three-hour sessions.
Continuing Education Unit (CEU) credits are provided and Certification is available. The cost for each class is $69 or $229 for all four classes.
Who Should Attend
Any business professional in sales, business development, marketing, public relations ad well as business owners and entrepreneurs should attend. If you are not yet using social media or if you want to improve the overall performance of your social media activities, these courses are for you.
What You’ll Take Away
The Essential Elements of Social Media for Business focuses on understanding:
- The importance of social media and what it includes
- How to set up social media accounts
- The various tools available and when to use them
- How and when to use social media professionally and personally
- How to improve an organization’s social media performance
All sessions are interactive and hands-on. Workshop sessions involve the use of college computers. The program is centered on practical instruction from knowledgeable experts. You’ll be able to transfer your learning to the workplace immediately.
What is the cost?
The fee for each class is $69. Enroll in all four classes and save! The fee for all four classes is $229.
Courses
Social Media: Introduction
In this class, participants will gain a general understanding of social media, why it’s important today and how to start using it. They will also gain an understanding of the many components and how businesses are effectively using social media. This interactive lecture session will focus on the keys to starting to use social media successfully.
Social Media: Connections Workshop
In this hands-on workshop session, participants will learn the essential elements of LinkedIn and Facebook. They’ll learn how to set up LinkedIn and Facebook accounts and how to use the channels effectively. They’ll also learn the key features of each and how to apply the features to actual situations.
Social Media: Content Creation Workshop
Social media is about sharing. In this session, participants will learn how to create content for Twitter, blogs and YouTube Channel. During this hands-on workshop, participants will learn how set up accounts and when to use these and other content creation tools to reach their goals and objectives.
Social Media: Case Study Workshop
Like other communication channels, sometimes fine-tuning and performance improvement is needed. In this hands-on, interactive workshop, participants will learn how to recognize issues and improve the overall performance of social media. Case studies - - good and bad - - will provide the basis for this session.
Classes begin in February. Check the registration page for upcoming classes.
